Welcome to the offense economy

Are you one of them lazy fucks who wants to get famous but don't want to do the hard work like suck up to judges in a reality show? Do you want to be the self-appointed & self-righteous spokesperson for millions of other people who don't want you to speak on their behalf? Are you mentally unstable and have family and/or intimacy issues? Have you never spoken to someone outside your immediate family? Do you like Jackie Shroff movies?

Then do we have an offer for you!

Welcome to the offense economy, where everything is made up and the issues don't matter!

Just like everything else, to succeed in the offense economy, you need (a) A determination to succeed despite all the odds (b) Psychopathic tendencies (c) An ability to say the most vile things, without any remorse whatsoever.

If you got that, then we have the tools to help you achieve your goal!

Now, let's start with the basics. Here is an outline of how the offense economy works:

You do something stupid --> You get a large amount of time on teevee --> The people who own the teevee channels make money --> They keep talking about you --> You get undue influence    --> You keep doing more stupid things --> They keep talking about you --> They make more money --> You get more undue influence --> *∞

Confused? Need more explanation?

Let us break it down for you.

Now, understand and memorize (where applicable) all the steps involved in achieving our goal:

1. Choose something to be angry about. It could be anything. A book, a TV show, a movie, a group on Orkut, a few dozen people having fun in a bar, anything that gets your goat (or doesn't. You don't have to be actually offended, you just have to pretend that you are. Everyone else will play along).

2. Make sure it's a slow news day (which is almost everyday, except the days India has a cricket match or Shah Rukh Khan has a movie out. Don't even try to go against Shah Rukh Khan, because no one can ever beat him at famewhoring!).

3. After you've selected your target, gather a few dozen out of work people like you, and start protesting by breaking/burning stuff up. For eg: If it's a bookshop, attack the shop and tear some books. If it's a movie you don't like, attack the theatre. If it's a television show you are fake-outraged by, go attack their local office etc.

4. Before you attack your target, make sure that you alert a few news channels about the
"unorganised" expression of "outrage". This is the most important step. Don't worry about the news channels ignoring you. That will never happen, no matter how silly your protest.

5. After the footage of you and your fellow "protestors", has been canned, give out your phone number and go home and prepare the rant that you will be giving to the tv "news" shows later.

6. Make sure your rant is as vile and as threatening as possible. Pepper your speech with liberal (ha!) doses of "We will not let _____ hurt the sentiments of our _______ community" and "This _____ is against our _____ culture". That is very important, because once you say that, no government will touch you because any government in India literally shits bricks at the thought of protecting free speech. Yes, they are pussies in that department. They only pick on easy, elitist targets!

7. Millions of outraged Indians will protest your actions through twitter & facebook status messages. Hey, you might even trend on twitter (due to which many thousands of proud Indians will point out how instead of Justin Beiber, an Indian topic is trending ZOMG!). Someone might even write a blog post which while masquerading as satire, will basically be a rant having a huge undercurrent of cynicism! But you probably don't even know what these things are, so why bother learning about them?

Now, remember that each event you stage will get you about a week or two of coverage. Three if you're lucky.

The following is a timeline of the events:

Week 1

This week will consist of various one-on-one interviews. You can pick and choose your appearances. Make sure that you choose more hindi/local language channels because they would be more sympathetic to your cause. English channels should only be used when you want to scare people further. The hosts of these programs will help you immensely because they have perfected the art of feeding lines to their interview subject while simultaneously acting outraged. It's modern art, really. Remember, do not, UNDER ANY CIRCUMSTANCES, try to sound reasonable. That will destroy your buzz before you can say Halla Bol!

Week 2

After week 1, your role is over. Week 2 will revolve around how free speech in India is dead, thanks to people like you. Do not appear on ANY panel discussion during this time. Instead, the news channels will schedule other people with extreme points of view to argue against/on your behalf. Sit back on your sofa, grab a box of popcorn and enjoy the ride. Throughout the week, prime time news will being focusing on you and your actions. Barkha Dutt will call a few guests and ask them the same question in different words, Arnab Goswami and Suhel Seth will spend the whole time interrupting each other, Rajdeep & Sagarika will continue to shout at the camera and whatishisname at Headlines Today will continue to look like someone permanently attached his eyebrows to the top of his forehead so that he could continue to have an always-on exasperated expression.

Week 3

If you've managed to keep yourself in the news for this long based on a single incident, then well done! You must have done something really, really vile! If you didn't, well, next time try harder? Now, since most of the mileage that they could gather from your story has been gathered, the coverage during week 3 will be in the form of we-the-people type weekend shows. Here, a panel discussion will take place along with an audience. Most of the same points that have been repeated for the past two weeks, will get a final airing. However, before the end of the show, an audience member will say something emotional & patriotic (like "Be an Indian first" etc.) which will be useless and bullshit-y, but will make everyone in the audience applaud like crazy. The anchor of the show will then close the show on a somber but surprisingly happy note. And then everyone will go back home, until they are called on to do the same thing again.

There. CONGRATULATIONS! You're now a bonafide famewhore. A celebrity.

Your name will live on in infamy.

At least until the next guy who does the same thing!